Veet ad shows waxed balls at one with nature
Intimate grooming brand Veet Men is promoting the benefits of a waxed sack by lofting a pair of bald testicles through natural landscapes.
The BETC-devised campaign sees the RB-owned brand build on success in marketing hair removal products to women by putting men in its crosshairs.
The avant-garde approach, titled ‘Oodyssey,’ draws attention to a suite of three lotions and creams designed to shed unwanted follicles – without any of the inherent risks associated with drawing a razor close to your sensitive pieces.
Debuted in France last month, the campaign will see the light elsewhere in Europe, Australasia and Latin America from June 30 to October 4, in a three-pronged TV, digital and print push.
The marketing potential of testicles has thus far largely gone untapped by brands after one man dangled the possibility of selling off one ball in order to procure a Nissan 370 sports car on a US TV show.