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Creativity in Focus: The Drum kicks off month-long celebration of commercial creativity

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By The Drum Team | Editorial

June 1, 2022 | 4 min read

This June, The Drum’s Creativity in Focus Deep Dive promises a month’s worth of creative inspiration.

Creativity in Focus

Creativity goes under the microscope this June / Adobe Stock

As well as our coverage of the Cannes Lions Festival of Creativity’s return, we have a whole calendar of content planned to keep your creative juices flowing this month.

Most exciting for many of us will be the unveiling of The World’s Best Ads of All Time. For weeks now, The Drum has been polling our readers to get their thoughts on the best ads ever. Those nominations are currently with a judging panel made up of today’s ad industry’s finest (as recognized by The Drum’s World Creative Rankings), who are busy ranking and rearranging the list to leave us with a definitive top 100.

Throughout the month, we are also catching up with advertising legends from all over the world to quiz them on what makes a great ad, while you can also expect an abundance of additions to our Anatomy of an Ad series. Plus, all of the creative content we usually reserve just for subscribers will be free to all readers for the full 30 days, including World Creative Rankings and our global archive Creative Works.

A packed program of live events await as part of our Cannes-Do Festival, which runs at The Drum Labs in London, at Cannes Lions itself and on thedrum.com. Expect live sessions, parties, a rolling news channel, our very own roof terrace and much more as we celebrate the world’s best commercial creative work and the people who make it.

Here’s what’s in store for June...

  • June 1: Creativity in Focus kick-off

  • June 14: World’s Best Ads of All time revealed

  • June 15-18: VivaTech coverage

  • June 20-23: Cannes Lions and Cannes-Do, IRL and online

The celebrations continue with ceremonies for The Drum Roses Awards on June 7, The Drum Awards for Marketing on June 15 and The Drum Chip Shop Awards on June 23.

To keep up to date with all our coverage head over to the Creativity in Focus hub and register for updates on Cannes-Do here.

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