Royal Horticultural Society ad tells gardeners it ‘speaks plant’
The Royal Horticultural Society (RHS), alongside agency partner Wunderman Thompson, has launched a new brand strategy that aims to help all gardeners “speak plant.”
‘We Speak Plant’ is a light-hearted animated film, created by Blinkink, where disgruntled plants air their grievances about the problems they encounter at the hands of gardeners – from being watered too much to being stuck in the shade.
Boasting more than 600,000 members, the RHS aims to be the go-to for gardening advice and inspiration for the UK’s estimated 30 million gardeners – no matter their expertise or experience.
“The RHS wants to inspire, support and help more people to get joy from gardening. We needed something that would push us out of our comfort zone to get the RHS and all our great work noticed,” said Keith Weed, president of the RHS.
“This campaign breaks away from the norms in the sector and shows that the RHS’s heaps of expert knowledge and advice is accessible and available to everybody.”
The ad features a new visual identity for the charity created by fellow WPP agency and partner Design Bridge.
“’We Speak Plant’ allows the RHS to talk to all their audiences, across all their touchpoints, with one voice,” added Tom Drew, executive creative director at Wunderman Thompson UK.
“It’s a beautifully integrated idea that inspires and educates in equal measure. My kitchen basil plant may yet survive!”