Author

By Amy Houston | Reporter

May 25, 2022 | 2 min read

This weekend marked the opening of the Louis Vuitton x Nike ‘Air Force 1’ exhibition in Brooklyn to the delight of fashion fanatics and sneakerheads.

In one of his final projects before his untimely death last year, designer Virgil Abloh has taken the iconic shoe to new heights – literally. To coincide with the event, a larger-than-life 3D billboard has popped up in the city.

It’s the work of Amplify, alongside its long-standing collaborators Inertia Studios, and features the shoe situated inside a high-end Louis Vuitton trunk rather than the typical orange sneaker box.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

As the activation continues, huge bubbles with the Nike logo embellished on them appear to float out from the screen and burst to reveal different iterations of the shoe.

Further amplifying the campaign, the mysterious installation of spherical sculptures around Manhattan teased the arrival of the exhibition, which runs from May 21-31.

Nike previously revealed a 3D billboard this March in Shinjuku in the run-up to Air Max Day.

Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

Creativity Brand

More from Creativity

View all