Modern Marketing Brand Strategy

B&Q’s colorful campaign emphasizes the ease of DIY from smartphone to fresh home

By John Glenday | Reporter



diy article

May 25, 2022 | 3 min read

B&Q has proven that big box retail can be bold and beautiful with a return to simplicity in its latest brand campaign.

‘Change. Made Easier‘ sees the DIY brand employ surreal imagery for a chin-stroking digital outdoor and print campaign that confounds expectations of materiality by showing the transmutation of a smartphone into paint, flowers and wallpaper.


B&Q emphasizes its simplicity with its ‘Change. Made Easier’ campaign

The avant-garde approach to home decorating seeks to prove that sales-driven commercial imagery can have artistic merit when given a more thoughtful approach than stereotypical images of happy young couples painting their new homes.

The visually rich display aims to celebrate B&Q’s brand mission to facilitate domestic transformations at speed courtesy of its online and store presence, including 28,000 items available for click and collect and a home delivery service with 35,000 products.

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Spearheaded by Uncommon Creative Studio, the campaign features photography by James Day and will run for one month.

It follows the release of a topsy-turvy campaign launch video depicting a woman effortlessly turn her house upside down in a surprise turn of events.

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