Creativity Creative Works

Ads of the Week: Beyond Meat taps Kim Kardashian and Coca-Cola’s magical music pledge

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By Amy Houston | Reporter

May 25, 2022 | 6 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, Kim Kardashian was named as Beyond Meat’s ‘chief taste consultant,’ Coca-Cola expanded its Coke Studio music platform globally with a launch video reimagining Queen’s iconic song It’s A Kind of Magic and Wieden+Kennedy released a compelling film that exposed the myth of ‘The Model Minority’ – a false narrative weaponizing Asian Americans against other ethnic groups.

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Kim Kardashian is now a brand ambassador for Beyond Meat

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Beyond Meat: Chief Taste Consultant by Beyond Meat

Kim Kardashian teamed up with plant-based food brand Beyond Meat as its ’chief taste consultant.’ In the spot, Kardashian says cheekily: “I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset – my taste.”

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Coca-Cola: The Conductor by BETC London

Coca-Cola expanded its Coke Studio music platform globally with a launch film that reimagined Queen’s iconic song It’s A Kind of Magic.

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Wieden+Kennedy: The Model Minority by Wieden+Kennedy

Wieden+Kennedy released a compelling film that exposed the myth of ‘The Model Minority’ – a false narrative weaponizing Asian Americans against other ethnic groups.

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BBC: We Know Our Place by BBC Creative

Trailing an incredible summer of women’s sport on the BBC, the channel’s in-house creative team made a 60-second film that launched during the Women’s FA Cup final.

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Apple: Data Auction by Apple

Apple hammered its tech rivals in an ad that criticized everyday auctions of personal data.

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Magnum Ice-Cream: Can’t Get You Out Of My Head by Lola MullenLowe, Golin London and MullenLowe Profero

Two decades after Kylie Minogue debuted her hit tune Can’t Get You Out Of My Head, South Korean dance music icon Peggy Gou remixed the song for Magnum.

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Burger King: Non Artificial by WeBelievers

With a series of black-and-white photographs, Burger King Mexico highlighted its recent pivot to a ‘cleaner’ menu – absent of preservatives.

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Talcid: A Trip To Acid Town by Peix Health Group

Real and animated worlds collided in this trippy film to promote heartburn medicine Talcid.

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Lego: Brick the Rules by Grey Group

Lego encouraged kids to ‘Brick the Rules’ and get their creativity flowing through play this week. Devised by Grey Dubai and Grey Singapore, the short spot sees a man leaving the kids in the living room for five minutes with strict instructions not to play in there. But, as a lot of parents will know, kids often ignore these kinds of commands.

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Just Egg: Really Good Eggs by Mythology

As a growing number of stars go plant-based, tennis legend Serena Williams, Nightcrawler actor Jake Gyllenhaal and Curb Your Enthusiasm’s JB Smoove teamed with Just Egg to let consumers in on a secret: they’re so strong and sexy because they eat plant-based eggs.

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Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

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