Ads of the Week: Beyond Meat taps Kim Kardashian and Coca-Cola’s magical music pledge
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
Kim Kardashian is now a brand ambassador for Beyond Meat / Beyond Meat
This week, Kim Kardashian was named as Beyond Meat’s ‘chief taste consultant,’ Coca-Cola expanded its Coke Studio music platform globally with a launch video reimagining Queen’s iconic song It’s A Kind of Magic and Wieden+Kennedy released a compelling film that exposed the myth of ‘The Model Minority’ – a false narrative weaponizing Asian Americans against other ethnic groups.
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Beyond Meat: Chief Taste Consultant by Beyond Meat
Kim Kardashian teamed up with plant-based food brand Beyond Meat as its ’chief taste consultant.’ In the spot, Kardashian says cheekily: “I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset – my taste.”
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Coca-Cola: The Conductor by BETC London
Coca-Cola expanded its Coke Studio music platform globally with a launch film that reimagined Queen’s iconic song It’s A Kind of Magic.
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Wieden+Kennedy: The Model Minority by Wieden+Kennedy
Wieden+Kennedy released a compelling film that exposed the myth of ‘The Model Minority’ – a false narrative weaponizing Asian Americans against other ethnic groups.
Vote for the work here
BBC: We Know Our Place by BBC Creative
Trailing an incredible summer of women’s sport on the BBC, the channel’s in-house creative team made a 60-second film that launched during the Women’s FA Cup final.
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Apple: Data Auction by Apple
Apple hammered its tech rivals in an ad that criticized everyday auctions of personal data.
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Magnum Ice-Cream: Can’t Get You Out Of My Head by Lola MullenLowe, Golin London and MullenLowe Profero
Two decades after Kylie Minogue debuted her hit tune Can’t Get You Out Of My Head, South Korean dance music icon Peggy Gou remixed the song for Magnum.
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Burger King: Non Artificial by WeBelievers
With a series of black-and-white photographs, Burger King Mexico highlighted its recent pivot to a ‘cleaner’ menu – absent of preservatives.
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Talcid: A Trip To Acid Town by Peix Health Group
Real and animated worlds collided in this trippy film to promote heartburn medicine Talcid.
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Lego: Brick the Rules by Grey Group
Lego encouraged kids to ‘Brick the Rules’ and get their creativity flowing through play this week. Devised by Grey Dubai and Grey Singapore, the short spot sees a man leaving the kids in the living room for five minutes with strict instructions not to play in there. But, as a lot of parents will know, kids often ignore these kinds of commands.
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Just Egg: Really Good Eggs by Mythology
As a growing number of stars go plant-based, tennis legend Serena Williams, Nightcrawler actor Jake Gyllenhaal and Curb Your Enthusiasm’s JB Smoove teamed with Just Egg to let consumers in on a secret: they’re so strong and sexy because they eat plant-based eggs.
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