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Ad of the Day: Kim Kardashian named as Beyond Meat’s ‘chief taste consultant’


By Amy Houston | Senior Reporter

May 25, 2022 | 2 min read

Reality star and businesswoman Kim Kardashian has teamed up with plant-based food brand Beyond Meat as its ’chief taste consultant.’


Kim Kardashian in the Beyond Meat ad / Beyond Meat

In the spot viewers can see the platinum blonde Kardashian standing in a kitchen where she is presented with multiple meals to try out. “I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset,” says the Skims founder cheekily. “My taste.”


To mark her new role with the vegan brand, Kardashian will also be sharing her favorite products through Beyond Meat’s newsletter, which will also include exclusive offers, recipes and content.


“This plant-based meat is not only amazingly delicious, but it’s also better for you and better for the planet,” adds Kardashian. “It’s a simple change that makes a really big difference. And now that I’m Beyond Meat’s chief taste consultant, there’s never been a better time to go beyond.”

Kardashian is not the first celebrity to advocate for the meat-alternative brand, with Kevin Hart also endorsing the brand this year. Additionally, rival company Quorn recently tapped Drew Barrymore as its ‘chief mom officer’ in a playful campaign.

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Beyond Meat: Chief Taste Consultant by Beyond Meat

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