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Volkswagen plugs electric vehicles on ITV Movies by subverting Hollywood classics

By John Glenday | Reporter

May 24, 2022 | 3 min read

Volkswagen has marked the renewal of its sponsorship of ITV Movies for a further two years with the release of 16 electric vehicle idents created by Adam & Eve DDB.

Electrifying Movies sees the vehicle marque raise awareness of its all electric and hybrid range courtesy of a little celluloid magic by giving a fresh twist to some classic scenes from the big screen.


Volkswagen is using the idents to raise awareness of its electric vehicles

The humorous take includes ‘Mad Doctor,’ in which Frankenstein’s Monster fails to come alive when an untimely blackout scuppers the reanimation.

Another scene ‘Stakeout’ follows the frustration of detectives when their evidence-gathering equipment fails just as they’re about to secure a mobster’s confession.

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In each instance the cause of the electrical failure is shown to be a Volkswagen owner pulling the plug to charge their vehicle.

Ant Nelson, executive creative director at Adam & Eve DDB, said: “Each execution depicts a classic movie moment, which is interrupted with some classic Volkswagen humor. The campaign is the result of a great client trusting its agency with a great director, or in this case two directors – Aircastle – to deliver some great little idents.”

Sarah Cox, head of marketing at Volkswagen UK, added: “‘Electrifying Movies’ showcases a selection of our fantastic electrified vehicles, showing how Volkswagen has electrified options to suit everybody. In partnership with Adam & Eve DDB, we’ve created an entertaining and humorous campaign that puts a twist on famous epic movie moments; pushing them in a new direction centered around electrification.”

Volkswagen has been heavily pushing its electric range, to the extent that it claimed to be rebranding as Voltswagen, only to later reveal that this was an April Fools stunt.

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