Modern Marketing Brand Strategy

Paddy Power’s dodgy lasagne stunt only spurs on Tottenham

By John Glenday | Reporter

May 23, 2022 | 3 min read

Paddy Power has demonstrated its ability to think outside the (lasagne) box yet again after staging a ‘suspect delivery’ at Tottenham Hotspur’s ground this weekend.

Two Arsenal-shirt-wearing chefs were snapped carrying boxes labeled ‘lasagne’ to the stadium in a staged fast-food delivery ahead of the club’s clash with Norwich (which ended 5-0 in Spurs’ favor).

Paddy Power

Paddy Power reopens old wounds with a layered ‘lasagne-gate’ campaign at Tottenham Hotspur

Poorly camouflaged in pristine chef whites, the suspicious characters were seen scurrying into a service entrance in a none-too-subtle nod to the 2005/6 ‘lasagne-gate’ scandal, which saw the dodgy Italian meal scupper the team’s Champions League hopes after many players went down with food poisoning.

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Paddy Power has already begun to spread scurrilous rumours of an entirely coincidental stomach bug doing the rounds among Antonio Conte’s team, just as competition between the club and Arsenal hots up for a prized Champions League place.

A spokesman for the Irish bookie said: “Arsenal’s defeat earlier this week left the door wide open for Spurs to steal the last remaining Champions League spot. And, with a trip to rock-bottom Norwich being the smallest final-day hurdle known to man, their qualification looks nailed on.

“Norwich has been so bad this season, though, even a poisoned Spurs squad should still be alright – leaving Antonio Conte’s men free to compete for yet another trophy they won’t actually win.”

Unappetizing reviews of the lasagne include a vivid report from a Mr W.Enger, who estimates the putrid dish goes from plate to bowl in 90 minutes.

Lasagne has had an eventful history in marketing, from the horsemeat scandal to singing packaging created by frozen food brand Stouffer.

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