Modern Marketing Future of TV Apple TV+

AppleTV+ grows streaming footprint with Prehistoric Planet launch

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By John Glenday | Reporter

May 23, 2022 | 3 min read

AppleTV+ is aiming to establish itself as the biggest presence in streaming with the release of Prehistoric Planet.

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10 sand artists have dug out footprints at Traeth Llyfyn in Pembrokeshire

The documentary series celebrating apex reptiles unites two modern-day heavyweights – naturalist Sir David Attenborough and composer Hans Zimmer – to bring a lost world to life.

Crossing over into the present day, a high-impact publicity campaign has seen a team of 10 sand artists dig out ominous T. rex sandtracks on a Welsh beach to bring the public as close as they’d ever want to get to the outsized monsters.

The installation at Traeth Llyfyn in Pembrokeshire draws attention to new evidence that the lumbering giants were adept swimmers, able to hunt their prey on the water as well as land.

Attenborough said: “I hope that children and their families will sit down to watch Prehistoric Planet and be completely immersed in this incredible world and find their imaginations fired by the astonishing prehistoric animals that they will discover and learn about as the series travels across each habitat.

“It’s an opportunity to see the world’s most famous dinosaurs like T. rex and Triceratops come to life, but also to really enter into their world and see the incredible diversity of life that existed at that time.”

The five-part series premiers globally today, with the promise of bringing little-known and surprising science to a mass audience; including the discovery of a ‘polar bear lizard’ equipped with insulating feathers, which enabled it to inhabit sub-zero environments.

Unlike many of its rivals, Apple has committed to keeping its streaming service ad-free for the foreseeable future.

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