Marketing Ad of the Day Brand Purpose

Ad of the Day: Burger King Mexico captures candid shots of people eating its ‘clean’ meals


By Amy Houston | Senior Reporter

May 23, 2022 | 2 min read

With a series of black and white photographs from creative agency We Believers, Burger King Mexico is highlighting its recent pivot to a ‘cleaner’ menu – absent of preservatives.


Burger King Mexico campaign by We Believers / Burger King Mexico


‘Non Artificial’ captures everyday people chowing down on burgers and fries in their natural habitats such as in the car, with colleagues or even at work. The lack of traditional models in the photo series gives the out-of-home (OOH) campaign a refreshing and relatable twist.


A team of photographers was assembled to scour the streets for around two months to capture the images.


According to the case study film, the project led to 95% brand awareness for Burger King and 98% positive brand sentiment among consumers, as well as a 36.7% increase in sales.

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Burger King: Non Artificial by WeBelievers

By Burger King

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