Modern Marketing Media Planning and Buying

Have your say on the best ads of all time


By John McCarthy | Media editor

May 20, 2022 | 3 min read

June marks the first in-person Cannes Lions since 2019, as well as The Drum’s Creativity Month. To celebrate, we are embarking on an ambitious mission to remind the world just what a great ad looks like – a definitive list of the World’s Best Ads of All Time.

This will be no small task, so we need your help!

100 best ads of all time

Guniness - Good Things Come To Those Who Wait

We invite you (and your colleagues) to help us compile a long list by nominating ads from any era and from any market that would inspire the modern marketer.

So rack your brains. What ad – funny or sad, powerful or provocative – moved you, and likely secured bags of business for the client?

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Once you’ve done that bit, we’ll be enlisting the world’s most-awarded creative directors to whittle the list down to a ranked top 100, which we will be publishing in June along with features and interviews with some of the individuals who worked on these iconic ads.

Vote here

And if you need to jog your memory, why not peruse work we crowned Ad of the Day over the last few years.

Modern Marketing Media Planning and Buying

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