By The Drum | Editorial

May 19, 2022 | 2 min read

The latest episode of The Drum Show is now live. The weekly magazine show aims to prove that marketing can change the world, just as the world is changing marketing.

This week, the show looks at how industry creatives are extending their reach from cracking marketing briefs to resolving real-world problems.

Our panel of Hiten Bhatt, head of design at Rapp; Lynn Lester, managing director of The Drum events; and co-founder of The Drum Gordon Young will assess the nominations from this year’s Chip Shop, Design and Roses Creative Awards to discern key trends. The industry moves together in response to wider creative trends, but the best creative work often bucks those expectations and moves the industry on.

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The show – which also features an interview with Pancho Gonzales, co-founder of Chilean agency InBrax – will highlight nominees that include a concept for a smart tampon that can spot early signs of cervical cancer.

It also demonstrates the linear thinking behind a campaign that saw fast-food company Greggs launch its clothing line. According to Bhatt, his key takeaway is how social purpose is defining the approach of more and more brands.

Find past episodes of The Drum Show on our YouTube channel.

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