By Hannah Bowler | Journalist

May 18, 2022 | 2 min read

Stella Artois has enlisted naturists for the roll-out of its Unfiltered beer range, touting the strapline: ‘Beer, au naturel.’

The beer brand has partnered with ad agency Mother London for a TV, print, social and out-of-home (OOH) campaign kicking off today (May 19). The campaign tells the story of a happy slow-paced European town where the inhabitants enjoy their beers naked.

Stella Artois said the ‘Beer, au naturel campaign’ has been positioned to celebrate a more authentic and naked way of life. “Our campaign ‘Beer, au naturel’ speaks to the truth of our naturally unfiltered beer – a lager in its most natural form,” Meg Chadwick, senior brand manager at Stella Artois Europe, said.

Production outfit Anonymous Content created the 30-second TV spot with a reimagined version of Stella Artois ad music from ‘Jean de Florette.’ Director of Diet Coke’s ‘Just Because’ ad Autumn de Wilde directed the ad.

For its OOH campaign, photographer Nick Meek captured scenes of the naked community enjoying activities from walking the dog to chess matches.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“A beer as fresh and flavorsome as this deserves a truly unmissable campaign – so why not showcase the beauty of being real, authentic and ‘au naturel’?,” Chadwick added.

Creativity Brand

More from Creativity

View all