By John Glenday | Reporter

May 19, 2022 | 1 min read

Lidl is looking to add some excitement to the daily shop by employing the language of dance to bring the retail environment to life.

Devised in collaboration with ad agency Garbergs, the Swedish push is said to be the discount brand’s largest-ever marketing campaign in the Nordic nation.

Depicting the nocturnal activities of Lidl employees on the early shift, the campaign shows how colleagues forego the usual coffee and instead strut their stuff down the aisles to wake themselves up before the first customer sets foot through the door.

Set to the beat of You Can Have Her by Roy Hamilton, the campaign plays on the Swedish translation of ‘That’s Life’ rewritten as ‘That’s Lidl’ for the purposes of the advert.

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Conceived as a celebration of the personalized service provided by Lidl staff, the piece promotes the importance of quality food at low prices during the cost-of-living crisis.

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