Big ideas for small spaces: the best shop window postcard advertising
Every year, The Drum’s infamous Chip Shop Awards – where anything and everything is allowed – celebrate pure, unadulterated creativity, with entries pushing boundaries and highlighting the ideas that happen when there are no rules.
Chip Shop Awards 2022
Nominations for this year’s show have now been announced, following a lot of deliberation by a stellar panel of judges headed up by Inbrax co-founder and chief creative officer Pancho González (who was a guest on The Drum Show this week), along with amazing creatives including VMLY&R’s Cinzia Crociani, AKQA’s Abuakwa Siaw-Misa, 72andSunny’s Sherina Florence and many many more.
And while these awards are all about throwing off the shackles of creativity, one category – the Best Shop Window Postcard – encourages creatives to think big on a much smaller scale, showing what is possible when ideas are restricted to the size of a postcard.
Below, we take a look at all the nominated work in Shop Window Postcard category, while you can see nominations across all categories over on the Chip Shop Awards site. The live awards show will take place on June 22 at The Drum Labs. Get tickets to the in-person event or register to watch the online broadcast.
Your local ironing service
By Phai Dip
This postcard for Muriel’s Ironing Service combined smooth and crumpled paper, giving the appearance it has been ironed in the center, where the ad is placed.
Weight lifting Academy
By Phai Dip
This shop window postcard for London Weight Lifting Academy makes use of surrounding postcards to emphasize and exaggerate a weightlifter lifting weights.
Save the Polar Bear
By Young Bright and Grey
Climate change is here and, for many of us, that means flash flooding, forest fires, the north of England basking in 20-degree heat in the middle of March and, sadly, droughts and rising sea levels. This clever ad for WWF is an emotional reminder of how wildlife has to deal with our climate mistakes.
Premature ejaculators support group
A shop window postcard promoting a support group for those experiencing premature ejaculation, the final detail adds relevancy to what the support group is all about, but with a comical edge.
Just eat – literally
By Daniela Plank and Katharina Wahadana
This ad by two final year BA Advertising students features bite marks in the paper to evoke the voracious appetites of Just Eat customers.
By Jonah Campbell Creative
Some people think paying for insurance is like setting money on fire. But what if the time comes when you really need it?
For Tim Smith, Mindfulness Coach, by FK3
Using a highly reflective mirrored cardstock, this business card would stand out among others in the window, while a closer look allows the viewer to see their own reflection. Paired with the headline, it is sure to prompt a moment of self-examination, perfectly mirroring (pun intended) the mindfulness coaching Tim Smith provides.
A pest control company that means business, its credentials come across loud and clear with this shop window postcard.
By Team Stein IAS
The see-through shop window on this entry mimics the effect of invisible braces on crooked teeth.
By Dragon Rouge Studios
With its crumpled-up paper, this subtle ad for anger management therapy speaks (or shouts) for itself.