Ad of the Day: Katy Perry replaces Snoop Dogg with a rendition of the Just Eat jingle
Just Eat, alongside creative agency partner McCann London, has enlisted pop star Katy Perry to perform her rendition of its ‘Did Somebody Say’ jingle.
Katy Perry in the new Just Eat ad
The food delivery app’s new brand platform celebrates the excitement that comes when the idea of ordering food is suggested. In the spot, viewers see Perry’s home imagined as a fantastical supersized doll’s house. Throughout the ad there’s a spectacular range of elaborate costumes, a piano-playing puppet and food for all occasions.
“We couldn’t have predicted the success of Did Somebody Say Feat Snoop Dogg. It put the brand firmly on the cultural map, anchored the message that Just Eat is the answer to all food cravings, and connected us with audiences, building brand love and consideration in a fiercely competitive sector,” said Susan O’Brien, vice-president of global brand at Just Eat Takeaway.com
“Katy Perry brings unparalleled star power and her playful nature matches ours to a tee. It’s the perfect partnership to continue building the instinctive connection between Just Eat and the joy of food delivery.”
The film was directed by music video veteran Dave Meyers, who has previously created videos for Perry’s global hits including Firework.
Music and lyrics were co-created by Katy Perry, Kris Pooley, McCann London and the team responsible for the original Did Somebody Say Feat Snoop Dogg track.
“Working with Just Eat Takeaway.com was a really fun and natural experience. Coincidentally most of my records and eras have had food undertones to them, from strawberries to peppermints to now mushrooms,” added Perry.
“Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colors, wild outfits and food puns sung over a catchy tune.”