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S4 Capital Digital Services Media.monks

S4 Capital confirms TheoremOne and Media.Monks merger

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By John Glenday, Reporter

May 17, 2022 | 3 min read

S4 Capital has acquired and folded software development company TheoremOne into Media.Monks.

Media Monks

Media.Monks has been enjoying a growth spurt / S4 Capital

Executive chairman Sir Martin Sorrell said the merger was a means to expand S4’s capabilities and client base in the US through the addition of TheoremOne’s engineering and design teams.

Founded in 2007 by Will Jessup, TheoremOne has grown to employ 370 technology experts worldwide from its Los Angeles base, delivering digital products, services and experiences to high-profile clients including Intel, Starbucks and Caterpillar.

This success saw the business generate revenues of $58m in 2021 – an impressive 40% growth rate on the year before – to catch the eye of S4 Capital.

Sorrell said: “With the intersection of marketing, sales and information technology continuing to be a key topic for brands and all C-suite executives, we at S4Capital are building a genuinely integrated offer for our clients comprising best-in-class technology services combined with content and data and digital media expertise.”

Brady Brim-DeForest, TheoremOne chief executive officer, said: “We wanted a partner that could serve both as an accelerant for our growth and that was passionate about helping us disrupt the technology consulting ecosystem Joining forces with Media.Monks and S4Capital means we’ll be taking the field with some of the best talent in the world.”

Media.Monks has been enjoying a growth spurt after merging with 4 Mile Analytics at the start of the year, part of a series of moves to win over more ‘Whopper’ accounts – defined as generating over $20m in annual revenue. The TheoremOne deal may be the last announcement for some time, however; a delay in S4’s financial results cratered the company’s share price, forcing it to pause its acquisitions hunt, according to Sorrell.

Media.Monks was advised on the acquisition by Madison Alley.

S4 Capital Digital Services Media.monks

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