Adtech Future of TV Future of TV

TV Talks podcast: is TV ready for QR codes?

Author

By Hannah Bowler | Journalist

May 16, 2022 | 3 min read

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week Hannah is joined by CTV supremo Todd Cohen to talk about all things QR codes.

Cohen boasts nearly two decades of experience in TV advertising, holding senior leadership roles at Advanced Television and Samba TV. At Undertone, he serves as vice-president of national video and CTV, sales and works with agencies and brands to help them maximize CTV opportunities. Part of this work has been explaining to brands how to use QR codes in their campaigns.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Todd Cohen talks QR codes in TV ads

Undertone’s Todd Cohen talks QR codes in TV ads

The pandemic completely reshaped consumers’ QR code habits and accelerated QR code adoption in advertising, especially on TV. Cohen has the lowdown on why QR codes are working so well on TV ads, and offered his top tips for integrating them.

Last week members of The Drum’s TV advisory panel grilled Netflix’s adoption of ads. You can listen here.

Check out the Future of TV hub and subscribe to the newsletter here.

Adtech Future of TV Future of TV

More from Adtech

View all

Trending

Industry insights

View all
Add your own content +