Adtech Creativity Brand Strategy

Asahi creates anamorphic OOH display in Hong Kong

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By Shawn Lim | Reporter, Asia Pacific

May 16, 2022 | 2 min read

Asahi has launched a 3D billboard in Hong Kong to promote its canned beer, as well as its home country of Japan.

The immersive and anamorphic out-of-home (OOH) display, created by Dentsu, is part of the brand’s ‘Beyond Expected’ campaign. The display starts with a six-second reveal of Asahi’s canned beer, and finishes with a 15-sec brand reel.

Asahi

The ad is surrounded by a full 270° OOH domination on top of Times Square

iohi

The ad is surrounded by a full 270° OOH domination on top of Times Square, one of Hong Kong’s most popular shopping malls.

“This is extremely meaningful for us. One of our marks is to be truly Beyond Expected through action, so consumers can see us with fresh eyes and take Asahi’s modern Japan spirit with them when they explore the city,” said Donny Ho, regional sales director for Asia at Asahi.

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Asahi: Asahi's 3D billboard in Hong Kong by Dentsu

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