TV Talks podcast: advertisers have questions for Netflix
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way.
Advertisers unpack Netflix's ad adoption challenges
In the podcast, we hear from GroupM’s Simon Thomas, Direct Line Group’s Sam Taylor and Brad Stockton from Dentsu. The trio queries how ready Netflix's infrastructure is to sell its inventory thinking about its lack of adtech, sales teams and existing rights deals.
The risk-reward factor was also discussed with the panel postulating how Netlfix might balance introducing ads with maintaining quality for subscribers who originally flocked to it to likely avoid ads.
Last week we caught up with Barb's chief exec Justin Sampson who revealed how the 40-year-old ratings firm is staying relevant. You can listen here.