Modern Marketing Creative Works

Skittles enlists LGBTQ+ artists to create colorful Pride 2022 packaging

By John Glenday | Reporter

May 10, 2022 | 3 min read

Skittles is marking Pride month by releasing custom-branded packs created by six LGBTQ+ artists in a show of solidarity with the community.

Traditionally the confectionary brand dulls its famous rainbow colours down to a monotone grey in a striking display of shared values, but this year things are a little different with a ‘splash of color’ left in the designs to represent how people ‘see the rainbow.’

Developed in partnership with campaign group Glaad, the branded packs bring a modicum of color back during the month for the eye-catching packaging, part of an effort to draw attention to the rainbow pride flag.

skittles

Skittles is releasing custom-branded packs created by six LGBTQ+ artists

Skittles has had a colorful year after launching an ‘apology tour’ for a 2013 decision to switch out its lime-flavored sweet for apple. That swap was reversed after over 130,000 Skittles fans shared their displeasure on social media.

Produced by Mars Wrigley, Skittles have been in production since 1979, with more than 200m Skittles produced each day around the globe.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Modern Marketing Creative Works

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +