Leaders from HSBC, Samsung, Google, Delta Capita & Adobe share tips for smoother marketing efficiencies

The second in a two-part series, a new white paper from The Drum and Adobe explores how marketers can balance the need for always-on prioritization and alignment to business outcomes to create smoother marketing efficiencies that embrace the principles of speed and flexibility.

Digital transformation. Remote teams. Evolving customer needs. Completely new ways of working. It’s little wonder that marketing leaders have stumbled blinking into the shiny, bright, tech-enabled world that’s emerged in the wake of the global pandemic. Change needs to happen – and it needs to happen fast, or marketing risks falling behind. But managing change is never easy.

The two go hand in hand - but how can marketers do so in a way that maximizes efficacy and drives results?

The Drum and Adobe brought together a team of marketing leaders to understand how they are creating synergies between priorities, data, technology and talent to deliver far-reaching marketing impacts across their organizations. Our thought leaders include:

  • Becky Moffat, chief marketing officer, HSBC

  • Jay Bowden, managing director of growth, Google

  • Ihab Moawad, director of technology and data driven marketing, Samsung Electronics Europe

  • Chad Gorman, senior product marketing manager, Adobe

  • Leeya Hendricks, chief marketing officer, Delta Capita

Download the whitepaper below to learn how to create smoother marketing efficiencies that will deliver better results – not just for your customers, but the organization itself.