Budweiser brings Ukrainian beer to the O2
The official beer partner of the O2, Budweiser, is supplying Ukrainian beer brand Chernigivske at the venue's London location in an effort to support humanitarian relief efforts amid the ongoing conflict against Russia.
The arrangement continues Budweiser’s longstanding partnership with O2
The arrangement continues Budweiser’s longstanding partnership with O2, which will see the venue become the first UK on-trade partner and stockist for the traditional Ukrainian lager. It also forms part of a wider initiative from AB InBev, which has pledged to donate at least $5m to designated NGOs, including Caritas International, to support humanitarian relief efforts in Ukraine.
In addition, the O2 in conjunction with the venue’s catering partner Levy UK and AB InBev will be making a donation from every drink sold at the venue towards charitable causes, with the aim of providing essential humanitarian relief.
Laura Palairet, senior partnerships director at the O2, said: “We’re delighted to be supporting such a worthy initiative alongside our long-term partner AB InBev, as well as Levy UK, and bringing Chernigivske to fans visiting the O2 arena. As a business, we’re continually looking for ways that we can make a difference and are proud to be working with partners that share this mission.”
Gig-goers will be able to purchase cans of Chernigivske, which will feature the Ukrainian flag on packaging, at the O2 until September 2022.
Anna Rudenko, marketing director at Chernigivske, said she is proud the brand can leverage its “expertise, scale and ecosystem“ to support humanitarian relief efforts by introducing it in the UK.
“We are thrilled that Chernigivske will be available at the O2, offering our consumers the opportunity to directly contribute to this effort.“