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Tyrrells uses vintage Pathé footage in ‘breaking news’-style TV ad


By Amy Houston, Senior Reporter

May 6, 2022 | 2 min read

Crisp brand Tyrrells has launched its first TV ad campaign titled ‘Splendid News.’


Tyrrells campaign by St Luke's / St Luke's

The humorous spot by creative agency St Luke’s adopts a ‘breaking news’ style, with black-and-white Pathé footage of the public alongside eye-catching, larger-than-life colorful images of the lentil crisps and their ingredients.

“Our new campaign continues to focus on the amazing and authentic taste of Tyrrells crisps, and why they are the perfect snack for a premium sharing experience with friends and family,” said Dan Winslet, global marketing controller at Tyrrells.

“Our latest creative showcases our Lentil Crisps, which are lower in fat thanks to the lentil base, without compromising on flavor.”


At a short but sweet 20 seconds long, the ad will appear on video-on-demand and social media until August 21.

Richard Denney, chief creative officer at St Luke’s, added: “Tyrrells continues to go from strength to strength, and our Tyrrellbly Tyrrellbly tasty new work for Lentil Crisps will only add more distinctive and memorable character to this delicious brand leader.”

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Tyrrells: Splendid News by St Luke's

By Tyrrells

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