Modern Marketing Adtech

Ozone Project launches ‘Stories’ ad format

By John Glenday | Reporter

May 3, 2022 | 3 min read

News publisher ad alliance Ozone Project has introduced a new mobile ad format courtesy of a collaboration with MediaCom to introduce a Stories format, following in the wake of numerous social media platforms.

Quoting an eye-tracking study by Lumen Research last year, Ozone claims that its high-impact solution can grab 50% more attention than comparable ads displayed elsewhere on the web. Building on the tried-and-tested stories template of vertical 24-hour content, the new format permits multi-frame messaging to be shown alongside publisher content in the form of a full-screen story experience activated by tapping on the Ozone Stories ad.

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Ozone Project launches ‘Stories’ ad format

Nick Carter, MediaCom’s digital senior associate director, said: “The launch of Ozone Stories is a great opportunity to engage with consumers in a rich, content-led, quality-driven manner, and while our initial focus is on our luxury clients, I have no doubt this exciting new format will soon be in demand across our entire client portfolio.”

Fully housed within Ozone’s web ecosystem, the format enables participating brands to become more sociable and follows a partnership with The Trade Desk to connect more brands with high-quality journalism.

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