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Erdinger ad welcomes Liverpool manager Jürgen Klopp back as brand ambassador


By Amy Houston, Senior Reporter

May 3, 2022 | 3 min read

Liverpool FC manager Jürgen Klopp has returned as Erdinger Weissbräu’s brand ambassador in a new spot for the brewery’s ‘Never Skim an Erdinger’ campaign.


‘Don’t Forget the Best Bit’ starring Jürgen Klopp / Erdinger Weissbräu

‘Don’t Forget the Best Bit’ sees a young enthusiastic bartender called Stevie pour the football legend his favorite beer. A little starstruck, and understandably nervous, the barman questions whether he has done the right thing by not skimming the foam head.


“Jürgen Klopp personifies the pursuit of excellence that we strive for in every Erdinger Weissbräu beer. By coaching the bartender to ‘never skim an Erdinger’ in our first campaign together, he helped people understand that wheat beer needs a big foamy head to help retain its freshness and soften it in the mouth to give a smooth taste,” said Wolfgang Kuffner, marketing director at Erdinger Weissbräu.

“Our latest collaboration sees Jürgen revisiting The Dovedale Towers pub in Liverpool to enjoy a glass of Erdinger Weissbier, but this time it is the bartender who stresses how important it is not to forget the yeast – the Best Bit.’”

Amplification for the campaign will come from TV, digital and out-of-home (OOH) activations. In a first for the brand, the campaign will also be shown to cinema audiences.


“By harnessing Jürgen’s enthusiasm for quality and passion for life, which mirrors our own attitude, the advice given in this campaign will help drinkers get the most enjoyment possible from drinking their Erdinger Weissbier and make sure they can appreciate the ‘Best Bit,’” added Kuffner.

Beer lovers will also be able to find more information on the ‘Best Bit,’ details of the perfect pour and an interactive ‘beer finder’ stockist search on the brand’s updated website.

The campaign was planned by Daniela Martens, head of media and content at Erdinger and MediaCom Manchester. It will run from May 1 until the end of July 2022.

Erdinger : Don't Forget The Best Bit by MediaCom

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