Cheil Worldwide teams with EETech to turn Covid-19 medical waste into hospital beds
Eco Eclectic Technologies (EETech) has turned Covid-19 pandemic waste material from face masks and PPE into hospital beds in India.
100m masks a month are being thrown into landfills / Cheil
Having faced a chronic shortage of hospital beds for many years, the situation in India was exacerbated by the Covid-19 pandemic when thousands of people died due to a lack of available beds.
At the same time, 100m masks every month are going into landfills, with millions more littering our streets or entering our oceans.
‘The Novel Bed Project’, created by Cheil Worldwide, aims to change this by educating people about the amount of pandemic waste generated by discarded face masks, informing them instead of ways to dispose of it that can benefit communities.
It does this by showing a hospital bed being created from scratch, using discarded PPE kits, more than a thousand used masks, coffee waste, eco-friendly laminated paper and scrap materials.
“I saw the amount of waste being generated by single-use masks and I started experimenting. I don’t see waste as a waste, I see it as a resource,” said EETech founder Binish Desai.
“As humans, we have created it and it is our responsibility to get rid of it, so I started this particular project. Coming up with innovation from pandemic-related waste is very important.”
The first bed to be made has since been endorsed by doctors and donated to a hospital in Delhi.
