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Ads of the Week: Dove deepfakes and Pringles 8-bit chip

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By Amy Houston | Reporter

April 27, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

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Dove’s ‘Toxic Influence’ by Ogilvy / Edelman

This week, Dove released a hard-hitting film detailing the toxic beauty advice that many teens come across on their social media feeds, Pringles celebrated the 40th anniversary of the ZX Spectrum with a noisy film, and Vaseline established an online database for people of color to search for any skin concerns they might have.

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Dove: Toxic Influence by Ogilvy

Following last year’s powerful ‘Reverse Selfie’ campaign, Unilever-owned Dove has released another hard-hitting film detailing the toxic beauty advice that many teens come across on their social media feeds.

Vote for the work here

Pringles: Stay In The Game by Grey London

Before the metaverse or the internet, people shared computer games using the sound of binary code loaded on to a system called the ZX Spectrum. In celebration of its 40th anniversary, Pringles dropped this noisy video.

Vote for the work here

Vaseline: See My Skin by Hued and VisualDx

Unilever-owned brand Vaseline established an online database for people of color to search for any skin concerns they might have and be met with images that reflect themselves and their skin tone.

Vote for the work here

The Woolmark Company: Nest Starter by Mother Shanghai

In celebration of Earth Day 2022, The Woolmark Company unveiled an eco-friendly collaborative art installation high up on Laojun Mountain in Yunnan, China to celebrate the textile in its raw, unwashed and pure form.

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Malibu: Welcome To Malibu by Wieden+Kennedy London

Rum-based drink Malibu dropped a sun-soaked campaign encouraging everyone to get into the summer mindset and live life to the fullest.

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Betty Buzz: Betty Buzz Does Bubbles by Maximum Effort Productions

Blake Lively made a splash this week in the sparkling beverages category. The actor teamed up with husband Ryan Reynolds’s Maximum Effort to produce the first-ever ad campaign for her health-conscious fizzy drink Betty Buzz.

Vote for the work here

Dementia UK: I Live With Dementia by Lark

Dementia UK, the specialist nurse charity, has launched its first major brand campaign that aims to shed a light on caring for someone with the cognitive disease by stating that if you love someone with dementia, you’re living with it too.

Vote for the work here

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