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Apple documents Singapore’s chicken rice war for ‘Shot on iPhone’ campaign


By Shawn Lim | Reporter, Asia Pacific

April 26, 2022 | 2 min read

To promote the camera capabilities of its iPhone 13 Pro, Apple has created a spot called ’Poached,’ part of the ’Shot on iPhone’ series, documenting Singapore’s national food – chicken rice – and the tension between two hawkers as they compete for the perfect recipe.


The documentary is filmed by David Gelb, director of Jiro Dreams of Sushi and creator of Chef’s Table / Apple

It showcases the rivalry between famous chicken rice stall Tian Tian and the stall just two doors down, Ah Tai Chicken, which was opened by its former chef of 20 years.

The documentary, filmed by David Gelb, director of Jiro Dreams of Sushi and creator of Chef’s Table, aims to highlight Singapore’s hawker culture and the chefs behind the food.

“Shooting in a hawker kitchen, there’s not a lot of space. We want to tell their story, but we don’t want to interfere, and we want to present what they are doing in a very authentic and natural way,” said Gelb.

“When I was first starting, I wish I could have had a device like this. All that an aspiring filmmaker needs to worry about is finding a great story to tell, and then all the tools to tell that story are right in front of them. I imagine that it’ll inspire a generation.”

Apple: Poached

By Apple

Overall Rating 5/5

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