NBA star LaMelo Ball ‘sells out’ for Hulu
US subscription streaming service Hulu is giving audiences something to chew on with the release of the latest ad spot in its humorous ‘Hulu Sellouts’ campaign.
This time around the Disney-owned streamer has partnered with Charlotte Hornets point guard LaMelo Ball, who uses the experience as an excuse to plug his branded cereal, LaMelO’s – demonstrating that you don’t have to jump through hoops to enjoy live TV in the process.
Taking a sly dig at the role of influencer marketing, the ‘Hulu Has Live TV’ skit tickles the funny bone of audiences by marrying cereal with serials, all while reminding them that the subscription service is not the sole preserve of pre-recorded content.
First launched in 2019, the ‘Hulu Sellouts’ series shows what happens when commercialization is taken to extremes to promote the Hulu+ live TV offering, which now extends to over 75 dedicated channels.
In a statement, the basketball star said: “We had fun putting this spot together. I liked working with the Hulu team and [I am] looking forward to sharing this one with family, friends and fans. Never thought I would have my own cereal, but if anyone knows dreams can come true, it’s me.”
The campaign is set to span social media and TV networks during the NBA playoffs.
Hulu recently minted a new lime green look by inviting artists from around the world to reimagine its familiar logo.