Modern Marketing Social Media Casting

Dunkin’ invites TikTokers to audition for its next ad

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By John Glenday | Reporter

April 22, 2022 | 3 min read

Dunkin’ is taking a bottom-up approach for its latest advertising campaign by reaching out to those who know its products best to front a major TV commercial.

Dunkin

Dunkin’ is looking to TikTok for its next big advertising campaign

The doughnut brand has turned to US-based TikTokers with a casting call positioned as a celebration of ‘American ambition.’

The patriotic rallying cry is open to anyone up for the challenge, with the only prerequisite being a TikTok account. Wannabe brand ambassadors must then don their best ‘game face’ and perform the requested actions while displaying the most talent.

The resulting duets should be posted publicly using the #dunkincastingcall hashtag for review by Dunkin’s casting director for a potential callback via the brand’s official account.

Successful applicants will be flown to Los Angeles during the week of May 9 to film a ‘big new TV commercial.’

Famed for its sweet treats and coffees, Dunkin’ recently branched out into cosmetics in partnership with ELF.

Modern Marketing Social Media Casting

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