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Modern Marketing Ad of the Day Brand Strategy

Vaseline confronts skincare inequalities with image search database


By Amy Houston | Senior Reporter

April 21, 2022 | 3 min read

The Drum’s Ad of the Day highlights work that stands head and shoulders above the rest. Today’s winner is Vaseline’s ‘See My Skin’ created with partners Hued and VisualDx.


'See My Skin' by Vaseline / Vaseline

Unilever-owned brand Vaseline, alongside healthcare platform Hued and diagnostic clinical decision support system VisualDx, has established an online database for people of color to search for any skin concerns they might have and be met with images that reflect themselves and their skin tone.

Systemic racism and healthcare inequities can often lead to misdiagnoses, untreated conditions and increased mortality rates for skin cancer. ‘See My Skin’ acts as a resource for education and connects users with a skincare provider who specifically understands their cultural, physical and mental needs.


The hero film features the emotional skin journeys of different women, who each stress how difficult it is to find solutions to their skin queries online.

“1% of the whole entire world is affected with vitiligo – you’d think it would be easy to find other people online, but it wasn’t,” said Clarrissa, one of the campaign models.

The platform encourages people of color with a dermatologist-diagnosed skin condition to upload images of themselves on to the database with the hopes of creating a greater representation of skin conditions that are reflective of individual needs.

Modern Marketing Ad of the Day Brand Strategy

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