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Ads of the Week: Burger King confuses customers and Staples revives 90s anthem

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By Amy Houston | Reporter

April 20, 2022 | 6 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, fast-food chain Burger King launched its new plant-based ‘chicken’ nuggets with a short spot featuring perplexed people dealing with confusing everyday situations, office supply store Staples revived a classic 90s dance tune to promote its printing services and France Parkinson’s released a film exploring the deprivation of movement that comes with the disease, shown through the art of dance.

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BK Ads of the Week2

David Madrid’s Burger King print ad / David Madrid

Burger King: Even More Confusing Times by David Madrid

Is an eco-friendly Black Friday purchase good for the planet or a terrible idea? Should you delete that message you sent to your ex? Is Max a dog or a boy’s name? The world just keeps getting more and more baffling, according to Burger King, but in a typically ironic way, it decided to add to the mayhem with a new menu item.

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Staples: Saw The Sign by Muhtayzik Hoffer

Staples dropped a new commercial reviving a classic 90s dance tune that took the brand back to its comedic roots while promoting its printing services.

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France Parkinson: Living With Parkinson’s Disease by TBWA\Paris

France Parkinson’s new film explored the deprivation of movement that can come with Parkinson’s Disease, shown through the art of dance.

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BBC: Freeze The Fear by BBC Creative

Coinciding with the launch of the new BBC TV series Freeze the Fear with Wim Hof, BBC Creative created a larger-than-life 3D moving billboard with a frosty effect.

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Miller Genuine Draft: It’s Our Time by BBDO Zagreb

Global beer brand Miller Genuine Draft dropped its latest ad campaign that takes inspiration from youthful free thinkers.

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Macmillan Cancer Support: Whatever You Need by AMV BBDO

Macmillan Cancer Support continued to shine a light on the range of services on offer to people living with cancer in a campaign that featured people from all walks of life confronting overwhelming questions that can follow a diagnosis, such as ‘can I still date?’, ‘what if I get pregnant?’ and ‘can I sunbathe?’

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Tanishq: Live a Dream by Laqshya Media Group

Jewelry brand Tanishq installed a 3D anamorphic installation in Mumbai to showcase its latest collection.

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Emirate of Dubai: Empty Plates by Publicis Groupe and Saatchi & Saatchi UAE

The Dubai government adopted a guerrilla marketing strategy to communicate awareness of the threat posed by world hunger to domestic audiences.

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Sky: The Rising by Kaleida

Sky tapped a new medium to promote the release of supernatural crime thriller The Rising by projecting a holographic apparition on the shores of Derwentwater in the Lake District.

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