TV Talks podcast: Inside Roku's upfronts
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. In the third episode, our special guest is Kristina Shepard, head of agency partnerships and national brand team lead at Roku.
TV Talks podcast: Roku
Hannah checked in with Kristina ahead of Roku's NewFront's presentation to talk about streaming's impact on the historic Upfronts and teased at Roku's originals slate after it acquired Quibi's programming.
She also shared updates from Roku's evolving One View platform, the streamers buying and measurement solution.
Listen to last week's episode here where we questioned ITV sales director Mark Trinder about the logistical headache of planning TV ads during 2022's World Cup coming in Q4.