Award Winning Stories: how Pic PR tackled loneliness with ‘adopt-a-grandparent’ campaign
Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.
Pic PR and CHD Living won at The Drum Awards for Social Purpose in the Best Response to Change category for its work on ’Adopt-A-Grandparent’.
Designed to pair isolated care residents suffering from loneliness with volunteers from across the globe, the campaign set out to create positive connections during the pandemic at a time when people needed them most.
Its goal was to provide emotional support through meaningful relationships: intergenerational friendships, connecting people with similar interests or simply the joy of interacting with someone new.
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You can hear the full story from Abbie-Jaye Wilson, managing director of Pic PR, above and on our YouTube channel.
The super early bird deadline for the next half of The Drum Awards is now open. Make sure you enter before May 11.