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Tanishq brings jewelry collection to life with 3D billboard in Mumbai

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By Shawn Lim | Reporter, Asia Pacific

April 14, 2022 | 2 min read

Jewelry brand Tanishq has installed a 3D anamorphic installation in Mumbai to showcase its latest collection.

Tanishq

Hyper-realistic 3D billboards have been on the rise in recent times / Tanishq

The installation, by Laqshya Media Group, brings the collection to life through virtual reality (VR) and artificial reality (AR) to engage people who walk past the Bandstand Promenade, Bandra in Mumbai.

“Tanishq has forged to create new paradigms in the jewelry category. Keeping our consumers at the center of all conversations, we would like to create new narratives with innovation, collaboration and imagination,” said Ranjani Krishnaswamy, general manager for marketing at Tanishq.

“This April we are exploring the launch of our collection, Romance of Polki, in an immersive metaverse experience and today we are glad to bring another immersive experience for yet another special collection, Live a Dream. This first 3D installation is a senatorial experience of the surreal world of dreams and brings alive the beauty, intricacy and craftsmanship of the collection. Special thanks to our partner Laqshya, which has worked alongside us to bring this imagination alive.”

Tanishq: Live a Dream by Laqshya Media Group

By Tanishq

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