The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Creative Creative Works News

Bond University promotes micro-credentials with tiny interactive doors


By Shawn Lim | Reporter, Asia Pacific

April 13, 2022 | 2 min read

Bond University has installed tiny interactive doors around Brisbane to promote its micro-credentials courses.

Bond University

There is a unique QR code for people to scan that provides further information about the door locations / Bond University

In the promo campaign by VML&R and artist Mace Robertson, each door represents a different offering from the university – the blue door representing all its courses, the yellow door its Psychology of Risk Management on Projects course, the brown door its Exploring Knowledge Translation in Clinical Practice course and the red one its Tactical Conditioning Optimization Programs course.


Each has a unique QR code that people can scan for further information on the door locations, as well as a behind-the-scenes film with the artist who created them.

“Bond University’s micro-credentials courses were designed in response to market needs and developed in collaboration with industry partners,” said Lisa Shaw, the manager of the micro-credential unit at Bond University. “Our flexible, skills-based learning enables professionals to upskill, advance their careers, change direction, or dive deeper into a specific area.”

Micro-door Installation by VMLY&R

Overall Rating 5/5

Vote now
Creative Creative Works News

More from Creative

View all


Industry insights

View all
Add your own content +