Ad of the Day Creativity Brand Strategy

Ads of the Week: Snickers’s swinging scenario and Persil’s elaborate hoax

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By Amy Houston | Reporter

April 13, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, Snickers tapped into the notion that you aren’t yourself when you’re hungry with a new spot depicting a cringe-worthy scenario, Persil encouraged young audiences to play outside with an elaborate hoax campaign and Hendrick’s Gin beautifully transformed lighthouses around the country with kaleidoscopic designs.

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‘Unfiltered’ by BBDO New York for Snickers / BBDO New York

Snickers: Unfiltered by BBDO New York

Snickers’s swinging scenario had viewers cringing this week. It played on the idea that you’re not yourself when you’re hungry, and may agree to things that are a little out of your comfort zone.

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Persil: Tag by Lola MullenLowe

Detergent brand Persil wanted to encourage youngsters to get outside and play in a new campaign that featured an elaborate hoax championed by top gaming influencers.

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Hendrick’s Gin: Neptunia Gin by Claire Luxton‌

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To celebrate the launch of its new sea-inspired beverage, Hendrick’s Gin raised a toast to the coast in a kaleidoscopic art installation.

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what3words: Neighbors by Smuggler

This comedic spot saw a young man confront his neighbors about his missing clothing parcels – which they hilariously denied receiving, even though they appeared to be wearing his trendy orders.

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Adidas: I’m Possible by Havas Middle East

Adidas constructed a glow-in-the-dark basketball court 250m above Dubai featuring an illustration of Sudanese-British basketballer, poet and activist Asma Elbadawi.

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McDonald’s: Fries Crosswalk by McDonald’s Malaysia

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McDonald’s Malaysia hand-painted fries on to a walkway that leads locals straight to its flagship restaurant.

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Clos du Bois: Live a Little by Ogilvy

Beloved American actor Courteney Cox made her advertising directorial debut in a campaign for winemakers Clos du Bois.

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Gorillas: Whatever London Wants by The Or London

In its debut spot for grocery delivery app Gorillas, creative agency The Or London brought to life the weird and wonderful ordering habits of its users.

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Lifebuoy: Mein Choti Si Aik Ladki Hoon by Grey Group

Lifebuoy created a campaign for the Ministry of School Education Punjab to drive gender inclusivity for females in schools in Pakistan.

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James Squire: Ordinary Be Damned by Milk + Honey United

Australian beer brand James Squire released an epic spot detailing the interesting life of its founder – narrated by Game of Thrones actor Rory McCann (aka The Hound).

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