Creative Creative Works Experiential Marketing

The Drum’s new video series takes you on the scene of the best marketing experiences


By Jenni Baker, Senior Editor

April 12, 2022 | 2 min read

The Drum is ramping up its video offering with the launch of social video series On The Scene, with live reports from some of the best experiences, stunts and pop-ups in the marketing world.

On The Scene

The Drum has launched On The Scene to explore the best marketing stunts and experiences

The mini-series will give readers a glimpse of the latest action ‘on the scene’ at some of the most creative and innovative experiential stunts and pop-ups taking place – initially across London – and uncover the latest technology, gadgets and immersive metaverse activations taking the marketing world by storm.

Episode One kicked off at the ‘Good News’ pop-up in London – a retail store set up by leading B Corps Cook, Danone, Bruichladdich Distillery, Vita Coco and Freuds.

The initiative was designed to shine a light on 100+ B-Corp certified brands that aren’t just talking the talk when it comes to environmental and social governance (ESG), but are actually walking the walk and putting purpose over profit.

We caught up with Arlo Brady, chief executive officer at Freuds, to show us around and tell us more.

Catch Episode One above. If you have a live experience or marketing stunt taking place over the coming months that you think we should be covering, get in touch here to tell us about it.

Creative Creative Works Experiential Marketing

More from Creative

View all


Industry insights

View all
Add your own content +