eBay ad sees boy racer turn to buying and selling platform to pimp his new ride
E-commerce giant eBay has released the latest chapter of its ‘Inspired by an eBay Story’ alongside creative agency partner Dude.
Playing on the popular Vin Diesel film Fast & Furious, the tongue-in-cheek campaign ‘Parts & Furious’ follows the pursuits of a young car enthusiast who is eager to maintain his street cred. Unfortunately, the vehicle he is kindly gifted by his mother needs a bit of a makeover.
Not to seem ungrateful, the son quickly jumps on the buying and selling platform to find everything he needs to transform his new mode of transportation.
The moral of the story is that millions of people connect on eBay to do business daily, many of whom have shared passions and interests. Behind sales and purchases there is often an intriguing story to tell.
It’s an energetic and colorful spot, which chimes well with the ‘boy racer’ narrative.
The campaign will be featured on TV in Italy over the next couple of weeks and will be further amplified through digital, social and press.