The Drum Awards Creative Works Brand Strategy

Crazy ways to sell fast-food condiments, as entered into a spoof advertising award show


By Amy Houston, Senior Reporter

April 8, 2022 | 2 min read

For the upcoming Chip Shop Awards, The Drum and One Minute Briefs have partnered to ask the nation’s best and brightest creatives to design a poster advertising their favorite chip condiments. And, as ever, they did not disappoint. Now it is down to you to vote for the best.


A Chip Shop Awards One Minute Briefs entry / ChipShopAwards

For the brief, we asked a very simple question... what condiment do you have with your chippy? Mayo. Gravy. Ketchup. Marmite (bit weird). The taste possibilities are endless and so were the tongue-in-cheek ads that top creatives delivered. The results were batter (ha!) than we could have imagined.

You can view all the entries and vote for your favorite here.

Here’s a taste of what you’ll find.

The Drum Awards Creative Works Brand Strategy

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