TV Talks podcast: ITV on TV advertising during Christmas World Cup
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. Our special guest this week is ITV sales director Mark Trinder who chats to John about the logistical headache of 2022's World Cup coming in Q4.
TV Talks podcast: ITV on TV advertising during Christmas World Cup / Adobe Stock
The World Cup in Qatar might seem like a long way away but for TV planners, buyers, and the broadcasters it has been on their minds for quite some time, The Drum even wrote about it as far back as 2015.
In the episode, John and Mark discuss the "conundrum" of TV planning between September till December with brands having to create campaigns that cover back to school, Christmas, and Black Friday on top of the World Cup.
Mark also talks about 2022's World Cup being the first addressable international football tournament as games play out on ITV's upcoming streamer, ITVX.
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