Hendrick’s Gin toasts coasts with kaleidoscopic lighthouse artwork
To celebrate the launch of its new sea-inspired beverage, Hendrick’s Gin has beautifully transformed lighthouses around the country with the help of British contemporary artist Claire Luxton.
Hendrick’s Gin’s captivating campaign by Claire Luxton / Hendrick's GIn
‘Neptunia Gin’ is the latest creation from master distiller Lesley Gracie’s Cabinet of Curiosities that enchantingly bottles the magic of the sea.
Inspiration for the supporting campaign comes from Gracie’s dog walks along the Scottish coastline, the rugged nature of the shores and the freeing feeling being next to the water can bring.
Three iconic UK lighthouses have been transformed by Luxton, who is represented by MTArt Agency, with delightful projections that shine a light on East Sussex, The Wirral and the home of Hendrick’s Gin, Girvan on the Scottish Ayrshire coast.
“My practice has always had a deep connection to the ocean and nature; I have always been intrigued by its mystery,” said Luxton.
“Living in East Sussex, it’s a joy to find such beauty in the raw, unfiltered shorelines that fill me with inspiration. Working on this project with Hendrick’s Gin is such a special experience and felt really meaningful to bring home how much we take our coastline for granted.”
Captivating locals, the artworks include a mirage of stunning physical and digital creatives, bringing together a kaleidoscope of color, transitions and charming vignettes.
James Keen, senior brand manager at William Grant & Sons UK, added: “At Hendrick’s Gin, we aim to inspire the curious to seek out the unconventional – and what better way to celebrate the launch of Hendrick’s Neptunia Gin and the beauty of our coastlines that inspired the delicious liquid than with stunning, intriguing art installations across the UK’s iconic lighthouses?”
Hendrick’s Neptunia Lighthouse installations will be live throughout the month of April and will be lighting up coastlines from 7pm BST.