Media Planning and Buying Future of TV

TV Talks podcast: Discovery+ and the rise of ad-supported streamers

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By John McCarthy | Media editor

April 5, 2022 | 3 min read

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched podcast series TV Talks. The very first special guest is Discovery general manager James Gibbons.

We caught up with Gibbons in February following the Winter Olympics to discuss how the company leverages its sports content to acquire subscribers. Elsewhere in the conversation, James unpacked why Discovery+ introduced an ad-supported tier in the UK and why he thinks the market is shifting to AVOD.

Gibbons

TV Talks podcast: Discovery+ and the rise of ad-supported streamers

He reflected on Discovery+’s first phase marketing strategy, how the business has attracted younger audiences and teased at upcoming content.

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