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Marketing Brand Purpose April Fools

Busch Light urges people to pee into cans instead of on trees


By John Glenday | Reporter

April 4, 2022 | 3 min read

Busch Light has urged those enjoying the great outdoors to pee in a can using its bespoke ergonomic funnel attachment instead of on trees – which it claims is harming the environment.


Busch channels April Fools’ day with an unlikely pee plea

‘Save a Tree, Pee in a Busch’ conveys a serious message to the public that their unhygienic actions can have a lasting impact on their chosen target, increasing the likelihood of disease, pests and nutrient loss, stunting growth.

Intended for anyone caught short, people can fill their empty can using a Busch-branded funnel to reduce the risk of injury to trees.

Limited-edition kits have been made available for the more adventurous to insert their plumbing into, providing a direct conduit to an empty Busch Light can for more appropriate disposal.

Conducted in partnership with One Tree Planted, the campaign will redirect 100% of all proceeds to the organization. In a statement, the anti-deforestation group said: “We are excited to partner with Busch Light on this initiative that will not only protect the great outdoors from waste, but will also restore vulnerable National Forests across the US.

“Through these urination kits, not only will negative impacts be removed from forests, but the trees donated will have positive impacts such as conserving wildlife, combating climate change and restoring areas impacted by wildfires.”

Just be sure to remember which Busch Light can is which after the act...

Marketing Brand Purpose April Fools

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