Media Future of TV

Peacock takes flight with American Airlines partnership

By John Glenday | Reporter

NBCUniversal

|

Video Streaming article

April 1, 2022 | 3 min read

NBC Universal-owned streaming service Peacock is spreading its wings after joining the inflight entertainment service provided by American Airlines with a dedicated channel.

Adding another feather to the cap of the airline’s entertainment offer, the high-altitude partnership provides passengers with exclusive access to on-air shows in the air including Bel-Air, The Real Housewives Ultimate Girls Trip and Girls5eva.

Peacock

Peacock has joined the inflight entertainment service provided by American Airlines with a dedicated channel

Shows can be enjoyed using the built-in back-of-seat screens or customers’ devices courtesy of the American Airlines app to ensure unbroken viewing when navigating terminals on the ground.

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American Airlines claims to have the fastest wifi on more aircraft than rival carriers, and has invested heavily in content including free streaming from Apple Music and Apple TV+, as well as a dedicated inflight lifestyle entertainment channel offering e-learning tools such as Rosetta Stone and Skillshare.

Peacock has embraced ad-supported streaming, with the ‘vast majority’ of its customers avoiding the $10 per month ad-free plan in favor of cheaper ad-supported tiers.

Media Future of TV

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