Media Future of TV

Peacock takes flight with American Airlines partnership

By John Glenday | Reporter



Video Streaming article

April 1, 2022 | 3 min read

NBC Universal-owned streaming service Peacock is spreading its wings after joining the inflight entertainment service provided by American Airlines with a dedicated channel.

Adding another feather to the cap of the airline’s entertainment offer, the high-altitude partnership provides passengers with exclusive access to on-air shows in the air including Bel-Air, The Real Housewives Ultimate Girls Trip and Girls5eva.


Peacock has joined the inflight entertainment service provided by American Airlines with a dedicated channel

Shows can be enjoyed using the built-in back-of-seat screens or customers’ devices courtesy of the American Airlines app to ensure unbroken viewing when navigating terminals on the ground.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

American Airlines claims to have the fastest wifi on more aircraft than rival carriers, and has invested heavily in content including free streaming from Apple Music and Apple TV+, as well as a dedicated inflight lifestyle entertainment channel offering e-learning tools such as Rosetta Stone and Skillshare.

Peacock has embraced ad-supported streaming, with the ‘vast majority’ of its customers avoiding the $10 per month ad-free plan in favor of cheaper ad-supported tiers.

Media Future of TV

Content created with:

More from Media

View all


Industry insights

View all
Add your own content +