Brand Purpose Agency Culture Agency Models

Are agency business models fit for purpose?


By Chris Sutcliffe, Senior reporter

April 1, 2022 | 1 min read

On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs.

After Keith Weed argued that many agencies are failing to meet the specific needs of their partners, we ask a panel of experts from across the marketing industry how they think about their own models.

This week we are joined by:

• Natasha Potashnik, SVP and Partner, Known

• Chris Woodward, UK group managing director, Oliver

• Shana Bellot, head of business partnerships and account management, Strawberryfrog

• Georgie Monaghan, marketing director, Propellernet

Subscribe to The Drum Network Podcast on Spotify, iTunes, or your favourite podcast app.

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