Are agency business models fit for purpose?
On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs.
After Keith Weed argued that many agencies are failing to meet the specific needs of their partners, we ask a panel of experts from across the marketing industry how they think about their own models.
This week we are joined by:
• Natasha Potashnik, SVP and Partner, Known
• Chris Woodward, UK group managing director, Oliver
• Shana Bellot, head of business partnerships and account management, Strawberryfrog
• Georgie Monaghan, marketing director, Propellernet