Digital Transformation Mergers and Acquisitions

Ebiquity acquires MediaPath Network and Media Management

By John Glenday | Reporter

Ebiquity

|

Mergers and acquisitions article

March 30, 2022 | 3 min read

Ebiquity has pulled off a twin acquisition as it doubles down on a digital transformation drive prioritizing data and technology.

The marketing and media consultancy has signed a conditional agreement to purchase Sweden’s MediaPath Network and has greenlit the purchase of US-based Media Management Inc (MMi) to fast-track growth in media consultancy and audit services.

Ebqiuity

Ebiquity has acquired MediaPath Network and Media Management

MediaPath provides a range of services from agency selection to media performance measurement and media benchmarking, and brings an impressive client list that includes ABInbev, Disney and Kraft Heinz.

Media audit specialist MMi meanwhile offers heavyweight advertising clients such as AT&T, GM and Samsung transparency and accountability across all media channels, as well as agency performance validation, from its hometown of St Louis, Missouri.

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Nick Waters, global chief executive officer at Ebiquity, said: “The combination of our teams creates a formidable breadth and depth of media talent, with global reach and national market expertise, and further strengthens our position as the world leader in media investment analysis.”

The agreements will see MMi transfer ownership by April 4, with chief executive Thomas Bridge becoming president of Ebiquity North America. The incorporation of MediaPath will follow immediately thereafter, with founder Susanne Elias taking her place as chief business integration officer.

Both MMi and Mediapath will rebrand as Ebiquity.

Digital Transformation Mergers and Acquisitions

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Ebiquity is a leading independent marketing and media consultancy, focused on helping brands make better informed marketing investment decisions. We work with 80 of the world’s top 100 global advertisers and offer full coverage of the world’s largest advertising markets. We are a global leader in financial transparency and marketing data analytics with one of the largest pools of advertising spend data and an award-winning marketing data analytics team.

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