Creative Works McDonald's Elvie

Ads of the Week: Lidl trolls Aldi and McDonald’s finally addresses littering


By Amy Houston, Senior Reporter

March 30, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.


Lidl trolled Aldi with this cheeky poster / Lidl

This week, Lidl trolled rival supermarket Aldi with a cheeky poster outside one of its new stores, McDonald’s Norway took ownership of its littering problem and Elvie tackled the taboo of incontinence with a big, wet out-of-home (OOH) activation.

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Lidl: Keep Your Friends Close by Lidl


Never one to shy away from some trolling, supermarket chain Lidl took aim at rival Aldi as it readied a new store.

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McDonald’s: Take Away Your Takeaway by Nord DDB


McDonald’s acknowledged that its chain contributes to the huge litter problem affecting many cities with a trash-filled print campaign.

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Elvie: Leaks Happen by Don’t Cry Wolf


Tech brand Elvie tackled the taboo of incontinence with a big, wet out-of-home (OOH) activation aiming to create an open dialogue about the topic, while also wiping the floor with social media companies that feel the issue should be censored online.

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Nike: Magic is in the Air by AnalogFolk

Nike’s Air Max line turned 34 years old. To mark the moment, it enlisted a bunch of kids to build its presence in online gaming platform Roblox.

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Gatorade: Whatever Fuels You by Gatorade

Gatorade looked to inspire athletes to push themselves with its latest campaign featuring soccer superstar Lionel Messi.

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Pregnant Then Screwed: Unhappy Mother’s Day by Wonderhood Studios


Dedicated to ending the motherhood penalty, Pregnant Then Screwed launched ‘Unhappy Mother’s Day’ to raise awareness of the rising cost of childcare in the UK and the major implications this has on women.

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Burger King: Poo Emoji Ice-Cream by David São Paulo

Burger King announced that its desserts will be 100% free of artificial ingredients, and in true BK style it celebrated with a campaign that might turn your stomach even more that its infamous Moldy Whopper – poop emoji ice-cream. Is it the least appetizing sweet treat ever?

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Bodyright: March Unfiltered by TBWA\New Zealand

Bodyright launched a video addressing the issue of beauty filters being used by social media users, which often result in mental health, body image and self-esteem issues.

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Asics: Mind Race by Golin

Asics flipped the usual sportswear marketing script on its head by asking athletes not to exercise for a week to gain insight into the negative impact the lack of movement can have on mental health.

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Creative Works McDonald's Elvie

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